ADVANTAGE
Travel Centres has launched the biggest shake-up in its 25-year history to help
members survive the changing market.

Management
consultants Egremont have been called in to ensure the consortium delivers the
best results for operators.

Central
to the project is the identification of products best suited to each member. In
return, operators have to target training, special offers and marketing

support
to agents most likely to deliver results.

Sales
and marketing director Colin O’Neill said: “This is about working more closely
with suppliers and helping members prosper as trading conditions get more
difficult.”

Egremont
experts have profiled each member and combined the information with customer
bases in each area.

Details
will be offered to operators to decide which products

members
should specialise in.

O’Neill
said, in the long term, ‘virtually all’ members would boast a speciality,
moving away from the traditional approach of promising bookings based on
retailer numbers.