THE industry has reacted with shock to the news that
ABTA’s legal chief Riccardo Nardi has been accused of defrauding the
organisation of more than £1 million.
Operators and agents expressed disbelief after Nardi
was named. But most were confident ABTA’s credibility would remain intact with
consumers despite the high-profile case which has made national newspaper
headlines.
TUI commercial director Derek Jones said: “Hopefully
the effect from a consumer’s point of view will be minimal. We should certainly
not allow these allegations to detract from ABTA’s credibility. ABTA provides
our customers with reassurance.”
But some suggested confidence within the trade could
be dented and younger Internet-savvy holidaymakers did not value the brand as
highly and were increasingly happy to book through non-members.
Libra Holidays interim managing director Kevin Ivie
said: “It’s more the confidence of the trade that’s at risk. Confidence could
be lost in the association itself and the way it’s run.”
A mid-sized operator added: “People at the younger end
of the market, direct customers and people buying over the Internet do not seem
to have the same view of ABTA.”
Travel Trust Association director Todd Carpenter said:
“It will be very hard on the staff at ABTA in terms of morale and trust. If the
bond obligators and credit card companies lose faith, that could be a problem.”
Agents stressed the impact of the negative publicity
would be minimal.
St Andrews Travel managing director Andrew Dixon said:
“I don’t think it will enhance the brand but it won’t damage it. I wouldn’t
consider leaving as the brand plays an important part in our marketing because
it is valued by the public.”
Geddes Travelcenter owner David Geddes said: “I think
the perception of ABTA is still high. There are obviously some holes that could
be filled in, such as the regulation of online suppliers.” He called for a
return to ABTA monitoring its members. “I’d like to see the occasional mystery
shop by ABTA to make sure everyone is toeing the line,” he said.
Worldchoice chairman Colin
Heal said ABTA should make clear consumers’ money is protected. “I hope in due
course it gets that message across,” he added.