BRITISH
Airways’ marketing head Martin George has emerged as a front runner to take on
the sales responsibilities of outgoing Dale Moss.
BA
insiders have indicated Moss’ head of worldwide sales role may be merged with
the marketing function, creating one role and closer co-operation between the
sales and marketing departments.
Outspoken
Moss is retiring in June after more than 30 years with the airline to spend
more time with his family in the US (Travel Weekly March 29).
Marketing
director George has a solid reputation within and outside BA, with chief
executive Rod Eddington believed to be a big admirer. The move would fit with
BA’s goal to simplify the business and streamline management positions.
BA
is also keen for a closer relationship between the sales and marketing
departments. Sources say the departments clashed recently over e-mails sent to
passengers who book through corporate agencies directing them to ba.com to
manage bookings.
The
e-mails, a marketing-led initiative, caused problems with the sales
department’s agency clients. One source said: “There was a bit of a cock-up. It
seems like the right arm doesn’t know what the left is doing and needs someone
to take hold.”
A
BA spokeswoman refused to comment.