 | |
THOMSON is to ditch the Lunn Poly brand to create a single
“powerbrand” across its business.
More than 780 Lunn Poly shops will be given new signage from
early December, with the rebrand set to be completed by December 26
– in time for the peak booking period.
The move is intended to create a single Thomson “powerbrand”
across its high street agents, websites, brochures, aircraft, call
centres and television channel, Lunn Poly TV, which will become
Thomson TV by the end of the year.
A statement from the company said Thomson’s travel agencies
“will continue to sell a wide variety of holidays from all sorts of
companies”.
Shops will also get new technology to coincide with the rebrand,
with 75% of shops getting internet access and the ability to book
more dynamically packaged holidays.
TUI UK managing director Peter Rothwell said: “Although Thomson
is regarded as the most trusted brand in travel we need to do all
we can to keep public awareness ahead of our competitors,
especially since so many new players have entered the UK market
over the last few years.
“It makes much more sense from a marketing point of view to put
money behind promoting a single brand.”