Confusion and “hazy” geographical knowledge is hindering
a bounce-back in bookings to Thailand.

At a Tourism Authority of Thailand and Travel Weekly-hosted
forum in Phuket last weekend, UK trade delegates admitted ignorance
among agents and consumers was partly to blame for current poor
sales.

Thomas Cook Signature managing director Joanna Edmunds said: “We
have to be realistic – the levels of knowledge are not what
we want them to be. Geography in the UK is hazy at best and the
public’s not necessarily clear where Phuket is. We’ve
got a real job to do in terms of education.

“There are lots of agents who are very familiar with Thailand
but plenty who do not have a very good understanding.”

Read the full story in this week’s Travel Weekly.