Destinations

Private jetting takes off

A new luxury tour operator is hoping to get agents
behind plans to launch private jet tours
.

Flights of Fantasy director Daniel Essex has 450 seats to sell
on tours between September 2005 and May 2007.

Despite prices leading in at £3,990 for a day trip to
Lapland, he is confident enough agents are keen to break into the
top end of the market to ensure he meets his targets.

Essex said: “I think luxury is definitely the niche market that
is going to expand.

“There are a huge number of people out there who are cash- rich
time-poor and are looking for an experience or something that makes
a statement. If we are able to get 50 of the best UK agents
involved then I would be happy to support them all.”

Essex said he is offering a flat commission rate of 5% on the
seats that are sold individually, but is open to negotiation with
better sellers.

The fleet consists of two aircraft – a 120-seat A319
modified for 28 people and a Legacy with space for 13 – while
the most ambitious of the 30 tour programmes is the 45-day World
Air Cruise. Seats are sold individually.

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