IT’S official: Australia, Opodo and the British Airways’ London Eye are cool.
The four are among six brands with links to the travel industry that have made it into the 2005 edition of the CoolBrands directory, which lists the top trendy UK companies. STA Travel, Trailfinders and Malmaison also made the list. Malmaison – in the list for the second year running – is the only hotel brand to make the list of just 87, chosen by a panel of experts from 1,000 companies which applied for this fourth edition.
Chief executive Robert Cook said: “I’ve always said Malmaison is in its own lifestyle niche.”
Tourism Australia marketing director Emma Bradley was thrilled with the result. “Australia is an innovative destination where creative talent flourishes against a cool scenic backdrop,” she said.