Luxury is a tricky concept to define. Lying by the pool at one of Dubai’s finest seven star hotels might cut the mustard for some, but others won’t feel at home if there isn’t a snow-covered mountain behind them. Some demand the opulence of a grand hotel, while others crave the barefoot luxury of a desert island.
This is where the travel agent comes into their own – being able to anticipate your clients’ needs and immediately recommending the right holiday will win you repeat business from the best kind of holidaymaker: the one who will pay a premium to ensure everything is just right.
If this sounds like your kind of business then you’re reading the right mag. Over the next 20 or so pages, you’ll learn about what’s hot in the luxury world right now and hear predictions from key players in the market.
We’re also offering the chance for 100 travel agents to attend the luxury event of the year – the Premium Travel Show – as hosted buyers. This is your opportunity to meet everyone who matters in the luxury sector – from the airlines to the hoteliers, the cruise operators and other luxury buyers – all within the opulent surroundings of London’s Albert Hall. Check out www.premiumtravel2006.com for details.
Real luxury is all about getting what you want, and if your clients are the type to demand complex specialist holidays, then read on: we’ve got suggestions and sales tips for cruises, spa holidays, ski breaks, dive trips and safaris – all the niche markets where having a little knowledge up your sleeve can pay off handsomely.
Enjoy reading the guide and good luck with your entry to our Premium Travel offer. For the lucky 100 agents, we look forward to seeing you at the show.
Matthew Hampton
supplements editor
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