Welcome to our world
Whether it’s beaches, jazz or the Cricket World Cup, St. Lucia won’t disappoint
The beautiful island of St. Lucia has much more to offer than golden beaches and palm trees. In fact, this guide would have to be twice as long in order to cover everything.
There’s so much happening on our island right now it’s hard to know where to start. How about hotels? Not only did the Ladera win the prestigious ‘Best in the Caribbean’ category at the Condé Nast Traveller Awards last year, but a series of upmarket
properties are due to open, confirming St. Lucia’s status as a luxury destination – you can read all about that on pages 8-12 of this guide.
So much to see and do
Wherever you stay on St. Lucia you’ll be comfortable, but if your clients are the kind who want to explore beyond their hotel, you’ll find plenty for them to do on the island, from diving in the clear Caribbean Sea to yachting in the Atlantic Ocean. There’s a raft of information for active types on pages 24-25.
Of course, our most exciting sports story has to be the Cricket World Cup, which comes to St. Lucia in summer 2007. The competition travels all over the Caribbean, but we will be hosting the England team for most of the duration, and we’re promised some of the most exciting play, with six first round matches and the semi final. Work is underway at our Beausejour Stadium, which will be able to seat 20,000 spectators in time for the competition.
But sport isn’t everyone’s cup of tea, and if your clients are after a more cultural holiday, then St. Lucia won’t disappoint. As well as the famous Carnival, for which all the Caribbean islands are well known, St. Lucia is home to a highly regarded international Jazz Festival. This year saw UB40 bring the house down, and next year’s event promises equally big names.
As you’ll see on pages 17-21, we’re committed to cultural events on St. Lucia, and we continue to innovate. Last December saw the Caribbean’s first major World Music showcase, Kalalu, which mixed African folk with Latin funk and contemporary jazz. Eclectic yes, but certainly popular. We’re looking forward to welcoming the festival back next year, just as we’re looking forward to welcoming you and your clients to our island.
Listen to what the agents in this guide said about our fam trips last year and learn for yourself just what we have to offer. If there’s anything you’d like to know more about on our island, give us a call on 0870 900 7697, visit the website www.stlucia.org or e-mail email@example.com.
We’re looking forward to hearing from you.
UK and Ireland director of marketing,
St. Lucia Tourist Board