ABTA is to launch a series of new services to help agents get the best out of technology.
The move comes as chief executive Ian Reynolds warned delegates they must embrace technology or risk going out of business.
He said:”It is clear to me that in future all agents need to be technologically aware travel agents or they won’t be travel agents at all.”
The new services include a revamped ABTA Web site and an e-mail facility which will agents to communicate with operators and fellow agents. Reynolds added that a new Internet-booking service is being piloted for agents to help them sell domestic products while a further training pack has been drawn up by the Travel Training Company to educate retailers about the UK market.
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