No place like home
Every year, the people of the British Isles spend £59 billion enjoying day trips and overnight stays in their own country. And every year, many look for new destinations and experiences to share with friends and family.
Diminishing commission on sales of foreign holidays means it’s more important than ever for agents and tour operators to be aware of the rich variety of holiday options throughout Britain. Whatever your clients’ tastes, there really is something for everyone to enjoy.
This diversity is expressed in Britain’s heritage, our beautiful landscapes and coastlines, our world-class cities, our cathedrals of sport and our unique culture. It is reflected in the quiet revolution that has taken place in the quality of food and drink in Britain, and in the range of experiences that families can enjoy.
Campaigns by Enjoy England and the national and regional tourist boards continue to raise awareness of all that this destination offers domestic visitors. Together we are committed to raising awareness of the range of quality accommodation customers can enjoy – from idyllic cottages by the sea and cosy B&Bs to chic city hotels and self-catering properties. By booking quality-assessed accommodation for your clients, you – and they – can be reassured that properties have been thoroughly checked and will meet their expectations.
Despite the terror attacks in London, 2005 was another successful year for the UK and Ireland industry. By working together, we can continue to make domestic holidays more attractive and easier to book.
VisitBritain is already planning a number of initiatives to increase our engagement with you and your business needs, including a series of roadshows with Travel Weekly and TIPTO. Our activity with major retailers and independents will help increase your customers’ awareness
of their own country. And you can sign up today to join more than 1,000 of your colleagues at the Travel Weekly Training Academy to help develop your knowledge of domestic destinations and the commissions available.
Make sure you’re ready for another great year for domestic tourism. Together let’s remind the British public that your business is the place to go for the best advice, the best choice and the very best of Britain.
Tom Wright,
chief executive, VisitBritain
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