Users who log on to the website can learn all about this vast country, which is quickly becoming popular with tourists.
Module 1: Welcome to Morocco
This module looks at key facts including the language, currency and geography. Did you know, for example, that although the official language is Arabic, French is still widely spoken, and English is becoming increasingly popular?
Although the unit of currency is the dirham, traders may quote a price in rials, the name of the official currency in the late 19th and 20th centuries.
Module 2: Travel and accommodation
Few people realise Morocco is a short-haul destination as it’s only a three-hour flight from London.
This module gives a rundown of the airlines that serve the country, including low-cost carriers such as Atlas Blue, Thomsonfly and EasyJet.
The country has a good rail network and reasonably priced buses and taxis. Cycling tours are one of the best ways to get around the country.
The module also looks at the different accommodation types.
Module 3: Cities
Each of Morocco’s cities has a character of its own, and this module gives details of the major tourist attractions.
With more than six miles of golden sand, Agadir is the best-known resort, while Marrakesh is one of the country’s most famous cities.
Fez is at the heart of Morocco’s cultural and intellectual traditions, while Tangier lies at the crossroads of Africa, Europe, the Mediterranean Sea and Atlantic Ocean.
Rabat is Morocco’s capital, Casablanca is the financial heart of modern Morocco, while lesser-known Meknes is full of interesting architecture.
Module 4: Beach holidays
Whether your clients want soft white sand, traditional fishing villages or unspoilt natural beauty, this module has the information on the best places to go.
Morocco lies on two coasts, the Atlantic and Mediterranean. The Atlantic coast in particular is excellent for windsurfing, sailing and surfing.
Agadir, on the south Atlantic coast, is Morocco’s top family and beach holiday resort while Essaouira has more than six miles of white, sandy beaches.
On the Mediterranean coast, Al Hoceima is rich in wildlife, from dolphins to flamingos, while Saidia’s 11 miles of sandy beaches have earned it the nickname ‘the blue pearl’.
Module 5: Tours
One of the best ways to see Morocco is on a tour, and this module gives examples of tours worth suggesting.
For example, an eight-day Imperial cities tour would take in Rabat, Meknes, Fez and Marrakesh, while a seven-day Kasbah trail runs through the south, visiting deserts, oases and ancient towns.
Module 6: Activities and sports
The range of activities in Morocco may surprise some clients. With world-class windsurfing, a fine collection of golf courses, excellent sea and inland fishing, as well as ski resorts. Spa lovers can be pampered with treatments using local ingredients.
Few people realise Morocco has ski resorts, but between January and April the High Atlas mountains are covered in snow. Ifrane is a holiday village built in 1929 – its European vistas and red-tiled villas resemble a Swiss Alpine village.
Module 7: Wild Morocco: nature and adventure
Venture out of the cities and resorts and you will find a Morocco untouched by the modern world.
The journey from the Sahara to the Atlas Mountains is popular among hikers, although it is also possible to hire four-wheel drive vehicles, quad bikes and even camels or mules.
Highlights include Azizal at 1,360 metres, which is at the centre of the High Atlas; Beni Mellal, at the foot of the Middle Atlas and popular for fishing; and Al Hoceima, halfway along the Mediterranean coast overlooking an area of natural beauty.
Merja Zerga, which means Blue Lagoon, is a large tidal lagoon an hour by car from Tangier.
Module 8: History, culture, architecture and art
Long before Morocco was ruled by the French, it was invaded by the Phoenicians, the Romans and the Byzantines.
As a result, it is the product of several distinct influence, including Berber, Arab, Jewish and Christian. All have made an impact on the country’s food, art and architecture.
Must-sees include the pink Essaouira Walls overlooking the ocean; the Dar Batha museum, an old Hispano-Moorish palace in Fez; and the Jamai Palace in Meknes, which houses the Museum of Moroccan Art.
Module 9: Dining and entertainment
Moroccan cuisine is rich in flavours, smells and colours, and is known for its sweet and sour combinations.
This module gives details about the type of traditional food clients are likely to encounter.
Couscous is a staple diet of Morocco and can take on many type of forms, depending on the season. Pastilla is a traditional dish combining shredded chicken, parsley, eggs, almonds, honey, cinnamon and sugar in three layers, enclosed in flaky pastry.
The tagine is one of Morocco’s best-known and best-loved dishes. It is a stew made with meat, poultry or fish, cooked in a covered terracotta pot.
Module 10: Something for everyone
This module looks at different options to suggest to clients, depending on their requirements. Families, romance, weddings, business and incentive travel area all covered.
Go to the Training Academy homepage to take the Travel Weekly Academy Morocco course