Trade is our asset

The UK is South Africa’s biggest inbound market and for that reason, our relationship with trade partners is vitally important to us.

We have recently appointed a new trade manager, Matthew Armstrong, to work with you, and I am sure that his experience and knowledge of South Africa will be of great use to you all.

Most people know about South Africa’s extraordinary safari and wildlife experiences, the buzz of Cape Town and the beauty of the winelands and the Garden Route. What some of you may not be so familiar with are fascinating cities such as Johannesburg
and Durban with their fusion of clubs, bars, restaurants and contemporary African music and entertainment.

And how about getting under the skin of what South Africa is all about by heading for the untamed beauty of Limpopo, on the borders of Mozambique, or living with the locals for few days in a township to appreciate its own unique culture?

There is so much of the ‘usual’ and the ‘unusual’ about South Africa and, quite simply, it’s our job to help you understand
the diversity of what we have to offer – to help you continue and further increase your sales to South Africa.

You’ll see a lot more about South Africa over the coming months. In addition to continuing to develop our training programme
and extranet, we will be supporting a number of familiarisation trips down to South Africa so that as many agents as possible are given the chance to experience our country fi rst hand.

For those of you who don’t make it down right away, we will also have a large contingent from the tourism sector travelling over to the UK to attend World Travel Market this year. The show will be a great chance to fi nd out more about our country from those who know it best.

For the time being, we hope that the following pages will give you a small taste of the range of experiences that can be
had in South Africa, and leave you with an appetite to fi nd out more about what we can help you offer your clients.

Thank you again for your ongoing support of South Africa. We look forward to continuing to work with you and to seeing many of you at WTM in November.


Lebo Mokhesi
UK and Ireland country manager
South African Tourism


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