HOLLAND America Line has produced a training pack for agents to help them sell more cruises to Alaska.
The CD sales kit is divided into nine areas including videos, flyers, images and a powerpoint sales tool.
The cruiseline has announced its largest-ever season in Alaska for 2007 with three of its vista-class, 1,800-passenger ships to the region among a total of eight offering 156 departures out of Seattle and Vancouver.
A total of 29 cruise tours are available. “Our programme is designed to offer more chances to experience Alaska and the Yukon in smaller groups and in more remote and stunning areas,” said senior vice-president of marketing and sales Richard Meadows.