TOURISM Australia and Qantas Airways have launched a new £1.2 million advertising campaign with will appear in print and online.
From this month, the advertising will appear in weekend magazine in the Observer and the Sunday Times, as well as on popular web portals Yahoo, MSN and NTL.
Using the tagline “So where the bloody hell are you?”, the campaign aims to promote the participatory nature of the holidays down under.
Ads will appear with a lead in price of £815 with Qantas Airways promoting the Dreamtime Plus fare, which includes two internal flights to 60 destinations within domestic network.
Rodney Harrex, Qantas Airways general manager Europe, said: “The objective of the campaign is to target the consumer during a key holiday planning period, to influence them to choose Australia for their next trip.”
Qantas regional general manager for Europe Middle East and Africa Stephen Thompson said: “The campaign provides an ideal vehicle to promote the Qantas Dreamtime Plus fare, which takes advantage of Qantas’ extensive network within Australia and is great value for money.”