Crystal-clear waters, beautiful beaches and year-round sun have made the Caribbean a long-term favourite for UK sunseekers. And this winter you have the opportunity to sell the islands to a different set of customers.

Just a stone’s throw from their sunloungers, active holidaymakers will find the Caribbean is a paradise playground like no other. And there is no time like the present to promote the sports, events and activities available in the region.

The ICC has chosen the islands to host next year’s Cricket World Cup and the eyes of the world will be on the beaches and waters of the region.

So what does this mean for your business? The tournament gives you another reason to sell to repeat visitors, plus the chance
to earn commission from lucrative longhaul packages for sports fans.

In this supplement you’ll find all the information you need to sell the Cricket World Cup. There are also ideas for activities above and below the waterline, plus details of the agent training offered by the Caribbean Tourism Organisation.

So as you can see, there’s really no excuse for taking your eye off the ball.

Emily Bamber
Supplements Editor
Travel Weekly

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