Visit London has signed an agreement with the Guangzhou tourism authority to drive more Chinese visitors to the capital.
The agreement will mean both tourism organisations will arrange promotion, events and trips to aid understanding of the countries’ cultures in a bid to increase visitor numbers.
Signing the agreement at Word Travel Market, Visit London’s chief executive James Bidwell said: “London and China’s growing relationship will be of crucial importance in the next decade and beyond.
“Like the Olympic spirit which seeks to embrace the nations of the world, both London and Guangzhou are reaching out to improve mutual understanding between their people. I am delighted that will be working closely together in the coming years.”
Visit London recently signed a similar deal with Shanghai when the Mayor of London Ken Livingstone visited China.