Online travel group Travelzest has appointed Carol Dray as managing director of flight.co.uk.
Dray joins Travelzest from Thomas Cook where she was director of e-commerce, responsible for Thomascook.com, Thomascooksignature.com and for scheduled air sales worth more than £400 million.
She led the development of a new online strategy, which included improved customer booking functions, online cruise functionality and an online marketing strategy to increase sales conversions on the web.
Travelzest group chief executive Chris Mottershead said: “Carol’s track record of delivering growth and managing change speaks for itself. She is an ideal candidate to lead flight.co.uk and develop this key element of our online distribution platform.”
Before working at Thomas Cook,Dray was director of air and dynamic packaging at Lastminute.com, where she implemented a strategy to improve margins across the brands and channel by more than 3%