Olympic Holidays has launched a year-round brochure, Olympic Tropical & Exotic, replacing its Olympic and Odyssey brochures.
Commercial director Photis Lamrianides said the operator had made the move to make it easier for agents to sell, as well as making “a lot of marketing and economical sense and enhancing brand loyalty”.
The programme, which runs from January 2007 through to April 2008, covers Egypt, Gambia, Mexico, the Dominican Republic, Goa and Sri Lanka. The operator has made its Mexico content completely all-inclusive to attract honeymooners and upmarket clients.
In the Mayan Riviera three five-star all-inclusive resorts are included. Direct flights from Manchester to Cancun have also been added.
The five-star all-inclusive Crown Paradise Club in Cancun has been included, along with the four-star all-inclusive Coral Marien in the Dominican Republic have also been added to the programme.
Product manager Neil Garner said the company had identified the need to add more quality all-inclusive beds to its Caribbean product range.
The operator has also increased its presence in Egypt’s Red Sea Riviera.
Extra flight capacity from the UK to The Gambia has been added with the introduction of flights from Bristol.