Holiday Options is targeting a 20% growth in agency sales this year following the return of former sales and marketing manager Rupert Diggins.
He rejoined the independent operator this month as sales and marketing director, having spent the last two years working first for Kuoni and then Bond Tours.
Having overseen a revamp of the Holiday Options website, he is confident this year’s targets will be achieved with a new programme launched last year in Cape Verde, the Azores and Madeira proving popular with agents.
“The programme is going tremendously well,” he said. “The new destinations have brought in a number of new bookings from the trade. Now we’re looking at working much more closely with agents based in the regions as we have a lot of flights departing regional airports.”
Chairman Jonathan Oakes said: “We are delighted that Rupert has rejoined us as a board member.”