Island Cruises is offering agents the chance to win a luxury spa gift using their mobile phones in an agent incentive starting on February 14.

Prizes will be given away each day for 14 days and the top booking agent during that period will win a seven-night Mediterranean fly-cruise holiday on board either Island Escape or Island Star.

To enter the prize draw agents must, once they have made a booking for a summer 2007 cruise, text the word Island to 81066 and include the booking reference number. Island Cruises claims this is a first in the travel industry.

Director of sales Leslie Peden said: “This is the first time mobile technology has been used in this way within the travel industry and I am confident that the success of this incentive will secure it as a mechanism for Island Cruises to contact and reward the trade in the future.

“Everyone these days has a mobile phone and the process is very easy to follow as a result, combined with the fantastic prizes we have on offer we are confident this will be a fun way to encourage bookings.”

The operator, a joint venture between First Choice and Royal Caribbean Cruise Lines, is offering some special Valentine’s deals for the duration of the incentive including a seven-night cruise for two people in a premium cabin on Island Star from just £1,402 including a free romantic meal and bottle of wine.