Island Cruises is offering agents the chance to win a luxury spa gift using their mobile phones in an agent incentive starting on February 14.
To enter the prize draw agents must, once they have made a booking for a summer 2007 cruise, text the word Island to 81066 and include the booking reference number. Island Cruises claims this is a first in the travel industry.
Director of sales Leslie Peden said: “This is the first time mobile technology has been used in this way within the travel industry and I am confident that the success of this incentive will secure it as a mechanism for Island Cruises to contact and reward the trade in the future.
“Everyone these days has a mobile phone and the process is very easy to follow as a result, combined with the fantastic prizes we have on offer we are confident this will be a fun way to encourage bookings.”
The operator, a joint venture between First Choice and Royal Caribbean Cruise Lines, is offering some special Valentine’s deals for the duration of the incentive including a seven-night cruise for two people in a premium cabin on Island Star from just £1,402 including a free romantic meal and bottle of wine.
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