Travel Weekly’s Mystery Shopper calls on travel agents across the UK each week to check presentation, attitude and service.
Travel Weekly’s Mystery Shopper in association with Gazetteers.com.
|THE TARGET ?||WANTED ?|
|Rayleigh, Essex||A family trip to a UK holiday park in Cornwall or Devon|
Internal/external appearance (25%)
Please note, no additional information will be given about Mystery Shopper’s visits.
46 High Street, Rayleigh
This agency scored zero for its shoddy appearance – its sign above the door had fallen off and not been replaced. The consultant, who picked up Pontin’s, Butlins and Haven Holidays brochures, said they offered great value and good fun for children.
97 High Street, Rayleigh
Although I was approached quickly in this well- presented agency, the consultant seemed to think that after giving me a few brochures her job was done.
109 High Street, Rayleigh
Although this agency was quite quiet and I was assisted immediately, again I got the distinct feeling the consultant couldn’t be bothered to do any more than palm me off with a pile of brochures and let me figure it out for myself.
123 High Street, Rayleigh
It was a while before I was acknowledged, but the consultant that did come over was helpful, offering me lots of information without needing any prompting.
|TOP FIVE TIPS|
Tip 1: Try it yourself. Holiday park operators such as Butlins and Haven offer free guest passes to agents, who can take their families along too.
Tip 2: Sell close to home. Did you know the top market for many holiday parks is the local area? Families are happy to go on holiday a short and convenient drive away. Gen up on holiday parks within a three-hour drive of your agency.
Tip 3: Target families with pre school-age children at off peak times – they can benefit from good deals. Also consider selling a holiday park break as a secondary holiday to a family who has booked a main overseas holiday.
Tip 4: Stress the entertainment and facilities – holiday parks offer more than accommodation. Holiday park operators have poured millions of pounds into upgrading facilities in recent years and now offer luxurious spas, household name headline acts and excellent children’s entertainment – a far cry from the days of Hi-De-Hi.
Tip 5: Visit www.gazetteers.com to research options.
Mystery Shopper’s brief this week was to browse for a break in a West Country holiday park.
Gazetteers.com, from DG& G Travel Information gives you a single website that means you need never fear being mystery shopped again! Gazetteers.com combines all our unique and unbiased data – destination/resort guides, hotel reviews, tour operator details, passport and visa – and sorts it the way you want it. With superb search functionality and additional hi-tech features such as online brochures, photos and interactive maps, you’ll find it hard to believe that travel agents ever managed without it. Gazetteers.comprovides agents with all the product knowledge you need to meet and exceed customer expectations. Log on at Gazetteers.com.
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