Accor Hotels has launched a new budget brand in the UK aimed at both business and leisure travellers.
The hotel group plans to have more than 100 Etap hotels in the UK with properties in Birmingham, Glasgow, Sheffield, Cardiff and Leeds ready for opening in the next few months. Etap is an established brand in France and Germany.
An online and radio advertsing campaign promoting the hotel chain’s slogan “Don’t pay more – be smart, stay smart” will be rolled out nationwide.