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P&O Cruises and sister brands increase agent commission – 29 Mar 2007

The trade brand for some of UK’s leading cruiselines is tempting more agents into the growing sector with commissions of up to 20% and a package of support services for ‘cruise virgin’ retailers.

Complete Cruise Solution, the marketing arm for P&O Cruises, Princess Cruises, Cunard and Ocean Village, has announced details of new commercial terms and Partnerflex, a more flexible approach to terms and other opportunities for trade partners.

With each of the four brands preparing for new ships to enter their fleets over the next 12 months, new agents are being sought and, from May, a ‘new to cruise pack’ will be made available containing marketing materials and selling tips.

Complete Cruise Solution head of sales Giles Hawke said the deal marked a new high in the amount agents can earn.

“Commercial terms have been revamped so agents can now earn up to 20% through a combination of increased base commission and lucrative incentive commission,” he said.

Base commission remains at 10% but commission for existing partners has gone up from 12% to 13%. The improved deals are for 2008 sailings.

Heavy discounting in the market means many agents struggle to compete with established retailers, particularly selling UK market leader P&O Cruises, and are forced to give away their commission.

Travel Weekly Cruise Club member Americas4u director Rob Jones said: “We sold a P&O cruise last year for £6,500 and lost £3 on it.”

However, with the 3,600-passenger Ventura joining the P&O Cruises fleet in April 2008 increasing capacity by over 30%, agents can expect more opportunities.

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