First Choice is re-running its ‘Big Sky’ advertising campaign following the success of last year’s efforts to promote its long-haul destinations.
The operator’s head of marketing Andy Laurillard said the £2 million TV and print campaign will emphasis the extra legroom on board its aircraft as well as highlighting destinations including Costa Rica, Mexico and Florida.
Laurillard said: “We have chosen a wide range of destinations to promote and theopportunity for more leg room. It was a success last year with an increase in sales.”
The adverts will run on terrestrial and Sky television and in national newspapers from now until June.
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.