First Choice is re-running its ‘Big Sky’ advertising campaign following the success of last year’s efforts to promote its long-haul destinations.


The operator’s head of marketing Andy Laurillard said the £2 million TV and print campaign will emphasis the extra legroom on board its aircraft as well as highlighting destinations including Costa Rica, Mexico and Florida.


Laurillard said: “We have chosen a wide range of destinations to promote and theopportunity for more leg room. It was a success last year with an increase in sales.”


The adverts will run on terrestrial and Sky television and in national newspapers from now until June.