Travel meta-search engine Global Travel Market is to provide its users with carbon emissions data in a bid to promote environmentally responsible travel.
The reports, which will be backed by an online carbon information resource, are designed to raise awareness and provide users with options for offsetting their emissions and reducing the impact of their travels.
“We cannot ignore the issue of climate change,” said Global Travel Market chief executive Dave Simmons. “However, we do not accept that this is predominantly an aviation driven problem. As such, it is important to help educate travellers on how they make a difference.”