The Advantage, Worldchoice and Global Travel Group’s brands will continue to operate on the high street, even if the merger goes ahead.

Triton director John McEwan said the merger would most affect the tour operator arm, which would be one of the biggest financial beneficiaries should a proposed £20 million flotation of the merged company go ahead in three years’ time.

McEwan said: “There’s been a lot of investment in the individual brands over the years and also if all the shops fell under the same brand then some of our members, who are already competing with one another on the high street, would suddenly be under the same brand.”

Staff at the three seperate group head offices have been reassured that a merger will not result in job cuts.

Triton chairman Colin Heal insisted: “We’re not going to merge to cut costs – we want to increase the range of services on offer, not reduce them.

“We’re already three pretty lean organisations and if this merger goes ahead then we may want to grow and expand the organisation.”

However, the Triton board admitted it was too early to say what the structure of the organisation will ultimately be should the deal go ahead.