Worldchoice is the preferred name for Triton’s high-street shops if the group’s merger gets the go-ahead, although Global members will not be forced to rebrand.
Triton chairman Colin Heal said: “The Worldchoice brand would stay and if Global members wished they could use the Worldchoice name for their businesses.” He added the company’s tour operation arm will be called Triton.
“The Triton brand is not a well-known retail brand among consumers, whereas Worldchoice already has an established high-street presence as well as being used on passport applications across the UK.”
Meanwhile, a formal document outlining plans for the proposed merger is expected to be sent out to members at the end of this month, after the information roadshows have taken place.
In a letter to Travel Weekly, Worldchoice shareholder Gordon Roberts called for the document to be available in advance of the roadshows, although Global founder George Begg defended the decision to send it out afterwards.
Roadshows are to be held in Bristol on June 11, London on June 12, Birmingham on June 13, Manchester on June 14, Leeds on June 18, Glasgow on June 19, and Belfast on June 20.