GUERNSEY Tourist Board is launching an advertising campaign in the regional and national press next month aimed at increasing visitor numbers during winter and spring.
It follows two months of advertising in September and October, aimed also at boosting autumn tourism, and a 50,000 direct mail-shot.
The campaign is based on the 1999/2000 autumn, winter and spring brochure, now in its second year.
Called rest-filled or action-packed breaks, it lists Guernsey tour operators and highlights hotels and attractions that are open out of season.
“We are waiting for final visitor numbers for 1999 but the hotels report that numbers were up last December, January and February and we like to think that that was because of the first campaign last year,” explained UK marketing manager Denise Cheir.
The tourist board is spending about £120,000 on this year’s campaign. “That is a significant investment for Guernsey,” she added.
“We are trying to show the industry that it is worthwhile staying open longer.”