Golf packages that are based on tuition and pay healthy commission to agents are increasingly rare.
But there is still product out there, and novices often become devotees – so sell the right golf holiday and you could get yourself a valuable repeat customer.
Golf instruction is in English and there are a good few courses, many nine-hole, in the Algarve and on the Costa del Sol that do not require a handicap certificate.
Top Scottish clubs like Gleneagles and the Westin Turnberry also have quality tuition packages, and Club Med offers free tuition at many of its villages.
Location:Le Meridien Penina Golf and Resort near Portimao in the Algarve, Portugal
Golf: 18-hole championship course, nine-hole academy course and nine-hole resort course for less experienced players.
Facilities: Swimming pool, floodlit tennis courts, gymnasium, jogging circuits and watersports.
Sample product: Superbreak offers a five-night stay in a mountain view twin room in August from £325 per person, with breakfast. Five one-hour golf lessons cost £196. Flights are extra.
Location:Gleneagles Hotel, Auchterader, Perthshire
Golf: Academy with first-class practice facilities and one-to-one tuition.
Facilities: Besides the Championship pga centenary, Queen’s and King’s courses, Gleneagles has the nine-hole par-three wee course for beginners.
Sample product: The golf academy offers dinner, bed and breakfast packages with a one-hour lesson from £585 per person per night between May and October. A series of three ‘back to basics’ lessons is £145.
Location: Several Club Med holiday villages, including Vittel Le Parc in northeast France and Yasmin and Agadir in Morocco.
Golf: Two 18-hole courses at Vittel Le Parc; three nine-hole courses at Golf des Dunes in Agadir. Group golf lessons include video analysis.
Facilities: Besides golf, a Club Med village will typically offer a range of sports.
Sample product: Club Med offers one week at Vittel Le Parc from £474 in late september (excluding flights). Group golf lessons are included.
Location:La Manga Resort in Murcia, southeast Spain
Golf: Junior golf academy in the Easter and summer holidays; three first-class 18-hole courses; one par-47 pitch-and-putt course
Facilities: The resort is aimed at families, so there is a range of activities for all ages.
Sample product: Seven nights in a two-bedroom Bellaluz apartment at La Manga in late August for two adults and two children starts at £478, excluding flights. The junior golf academy costs £146 for five-to-eight-year-olds (five one-hour lessons) and £205 for nine-to-12s (five 90-minute lessons).