Tour operator Sunisle is appealing to travel agents to help it double its passenger numbers within three years.
The Greek island specialist aims to increase its current annual capacity of 10,000 passengers to 20,000 by 2010 through partnership deals within the trade. It has previously only sold direct.
Sunisle is targeting independent agents, which it believes have the right clientele for its product range.
The company, which has adopted principal status, has 200 villas, apartments and hotels that are sold fundamentally as accommodation-only, making up 90% of sales. Packages are sold where necessary.
Managing director Nick McKenna said: “The problem with direct-sell operations is you only have one point of distribution. At the moment we have some over-capacity, but it is good quality stock that we believe independent agents will want to sell.
McKenna added that agents would not see prices undercut on the Internet. A tiered commission model will be used to pay agents between 10% and 12% commission, he said.