Cadogan Holidays has launched its preview Summer Collection 2008 brochure three months early in a bid to catch more of the expanding early booking market.
Commercial and product director John Riley said Cadogan hoped to secure up to 15% of all of next summer’s bookings by Christmas, when it will launch its main programme.
Until then customers will be able to book from the preview brochure which features the operator’s key properties as well as a number of offers including free upgrades, extra nights and spa treatments.
He said: “In the past we’ve not been able to take bookings this early so there was always a risk that they would go elsewhere. Now we’ll be able to capture that market.”
New to the programme is Costa de la Luz in southern Spain, with a choice of three five-star properties. Prices lead in at £334 for three nights’ half-board accommodation including return flights and car hire.
The operator is also featuring Dubai, Abu Dhabi and Oman as summer destinations for the first time.