Travel industry employers are being encouraged to throw their weight behind plans for a new travel and tourism diploma for teenagers.
From 2010, students aged 14 to 19 will be able to take the diploma instead of, or in addition to, traditional qualifications.
The Travel and Tourism Diploma Development Partnership, a tie-up between sector skills councils People 1st and GoSkills, is inviting employers to suggest ideas for the course content in a series of focus groups.
Advantage chief executive John McEwan is spearheading the project as chairman of the steering committee.
People 1st chief executive Brian Wisdom said: “This is the first time the industry will be involved in putting together the curriculum.”
As well as more traditional subjects such as customer service skills, the diploma is likely to include issues affecting travel, such as climate change.
The move has been welcomed after concerns that the industry is failing to attract people with the right skills and attitude.
GoSkills development manager David Summers said: “Within five years, employers will notice school leavers have a greater understanding of the industry.”
The first focus group takes place at ABTA’s Newman Street offices on September 12 at 5pm.
To sign up, contact email@example.com.
Other focus groups are being held across the UK throughout October.
Focus group dates
Monday 8th October
Blackpool Pleasure Beach, Blackpool, 4-6pm
Yorkshire & Humber
Tuesday 9th October
The Deep Business Centre, Hull, 4pm – 6pm
Friday 12th October
The Life Centre, Newcastle, 8-10 am
Monday 15th October
National Space Centre, Leicester, 4-6pm
Tuesday 16th October
Birmingham International Airport, Birmingham, 4.30 pm – 6.30 pm
Friday 19th October
London Eye, London, 8-10 am
East of England
Monday 29th October
Chilford Hall Vineyard & Conference Centre, Cambridge, 4-6pm
Wednesday 31st October
Mercedes Benz World, Weybridge, 8am – 10am
Friday 2nd November
British Empire & Commonwealth Museum, Bristol, 8-10am