Flybe is attempting to drive people to its redesigned website and boost sales through a £1.5 million advertising campaign.
The ads, with the slogan “Think Flybe, think…no compromises”, will appear in national and regional press as well as digital and e-mail channels this month.
The new flybe.com website will have a “fresher, bolder look,” said the airline. The move follows Flybe’s acquisition of BA Connect earlier this year.
Chief commercial officer Mike Rutter said: “We’ve undergone a period of significant change over the past few months. We feel it’s now time to let our customers know about our enhanced customer service and expanded route network.”