The UK tourism industry is continuing to suffer from the severe flooding over the summer, it was reported today.

Some attractions have seen just a quarter of the normal number of visitors, some businesses have been forced to close down and others are struggling to remain open.

Cotswolds and Forest of Dean tourism manager Chris Dee told The Guardian that tourists are cancelling holidays because they believe huge areas of the countryside are still shut down.

He said: “Our officer took a call from a Swiss family who said they were not coming this month because they did not want to come to an area that has been devastated by flooding.”

Other businesses, however, benefited from inclement weather. The Thames Head Inn did a roaring trade when the dried-up source of the Thames, near Cirencester, came back to life.

Landlady Nichola King said: “It sounds mean to say it but we’ve had a great summer.”