Bath Travel Group has appointed Adam White in the new position of managing director for its business travel management division.
White will take on the newly created role at the southwest-based travel agency from the beginning of October. He has been working on a consultancy basis with Bath Travel for the last few months.
Previously he headed up MyTravel’s corporate sector and was also managing director of the group’s business travel operation BTM.
White, who was also deputy chairman of the Guild of Travel Management Companies from 2004 to 2005, will now oversee Bath Travel’s business travel division, which has a turnover of more than £16 million.
Before specialising in the corporate market, White spent 17 years with Thomas Cook, where his responsibilities included group purchasing as well as several management roles.
White said: “I am looking forward to taking on this role and developing recommendations which I made to the Bath Travel Group while acting as a consultant.
“I will be looking to develop Bath Travel’s small to medium-sized enterprises business as well as expand the existing groups department within the meetings, incentives, conferences and exhibitions arena. I will also be responsible for reviewing global distribution systems and other pertinent contracts.”