InterContinental Hotels Group has appointed Tom Seddon as its chief marketing officer from November 1.
Seddon, 39, will join InterContinental Hotels Group‘s executive committee, reporting directly to chief executive Andrew Cosslett. He replaces Peter Gowers who was recently appointed chief executive of IHG’s Asia Pacific region.
Seddon joins from restaurant business Subway where he was chief executive of the company’s franchisee advertising fund trust, heading up worldwide sales and marketing activity.
He will oversee global marketing strategy for each brand including worldwide sales, brand management and distribution marketing.