GOLDEN Tulip Worldwide has expanded its leisure promotion for the travel trade Discover The World with 37 more properties participating this year.
Agents can now book discounted rates of up to 50% cheaper than the standard rate in 290 Golden Tulip and Tulip Inns situated around the world. The aim of the promotion is to increase brand awareness for the group.
A Golden Tulip spokeswoman said:”The promotion is to help hotels during the low periods and to promote the leisure business.”
She added the promotion was well received last year so it was decided to continue it.
Golden Tulip is also building sales via the Internet by making bookings available through the Web site www.goldentulip.com and through global distribution systems.
Selected properties are also offering other value-added benefits such as free upgrades and entrance to local attractions.
A bright and funky Discover the World 2000 postcard is being distributed to more than 50,000 travel agents around the world announcing the new rates which are valid until December 31. The promotion is also being featured throughout the year by travel partners and is being advertised via the GDSs.
A full list of participating hotels, availability and rates plus more information on the Discover the World promotion is available on Golden Tulip’s Web site.
The discounted rates are subject to availability and may be restricted to minimum stays. Hotels are also able to withdraw the discounted rates at peak occupancy times.
Golden Tulip Worldwide has over 400 properties in 275 destinations and was formed in 1997 by the merger of Utell International and Anasazi.