Abu Dhabi has signed a two-year deal to become World Travel Market’s official Premier Partner for 2007 and 2008.
The Abu Dhabi Tourism Authority has set itself a target of more than doubling annual visitor numbers from 1.35 million last year to over three million by 2015.
ADTA will use the sponsorship to promote Abu Dhabi to discerning upmarket travellers.
Development plans include an increase in hotel capacity from 10,000 to 25,000 rooms by 2015. Many of these new hotels will be in specially designated development zones.