Thomas Cook UK & Ireland has announced that it will retain the CruiseThomasCook brand as it moves forward following the merger with MyTravel.

From Thursday (November 1) the two retail cruise arms – CruiseThomasCook and MyTravel’s The Cruise Store, will begin operating as one brand and “take the strengths of both to move them forward as one business.”

The Cruise Store’s homeworking and call centre network in Accrington will now be re branded as CruiseThomasCook.

Only the stand-alone Cruise Store, which was opened in January this year will retain its brand until at least December when Thomas Cook will decide the future and whether to bring in any more specialist cruise stores.

The 70 Going Places stores which will remain in key areas and these will not take on the CruiseThomasCook branding.

In December a new-look website, will launch replacing the current sites.