Canada at WTM 2007

Here’s what the Canadian Tourism Commission has in store at this year’s World Travel Market.



Stand NA1000

The Canadian Tourism Commission has come up with a novel way of demonstrating the variety of breaks available in the country. Simply provide a sample of your handwriting and a graphologist will identify how your writing influences your holiday choice. There will be a prize draw to win your ideal trip.

The country’s ski product will be a major focus, with representatives from the majority of Canada’s winter sports resorts in attendance. British Columbia is keen to highlight its on-piste product in the run-up to the 2010 Winter Olympics in Vancouver.

Meanwhile, neighbouring Alberta is encouraging operators to develop stand-alone product rather than the usual western Canada tours. It is promoting culture and shopping in Edmonton and Calgary.

The province is also highlighting the recently opened Blackfoot Crossing Historical Park, where a $25 million museum celebrates the culture of the
Native American Indians.

Shopping comes to the fore in Ontario, where promotions will revolve around the impending Toronto pre-Christmas shopping campaign with partners Air Canada, Canadian Affair and operators.

The region will also launch its online agent training programme, Ontario Travel College. It will also celebrate Ottawa’s Rideau Canal’s recently granted UNESCO World Heritage Site status. New director of overseas marketing Raymond Mathias will also be on the stand.

The eastern region of Quebec will be gearing up for the  400th anniversary celebrations of Quebec City, which takes place next year. Drop by for a slice of birthday cake and a drink to findout more.

Quebec representatives will hold a presentation on what’s in store during the year-long party at 12.30pm on Monday.

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