Travelodge has announced a €1 billion expansion programme in Spain with plans to open 100 hotels and create 2000 new jobs by 2020.
The announcement is the budget chain’s first major move into international markets and major cities including Madrid, Barcelona and Valencia will initially be targeted before rolling out to other areas.
Each hotel will have approximately 80-100 rooms and will mirror the UK budget model, with room prices starting from €20 online.
Travelodge chief executive Grant Hearn said: “We are very excited about our plans for Spain – an important part of Travelodge’s longer-term growth strategy. While there is a very strong growth outlook in the UK for the next 10-15 years, we have demonstrated through our pilot that the Travelodge model works in Spain and the time is right to capitalise on this demand. “
Hearn said that with Spanish travellers taking 143 million domestic trips a year and with 61% of its 1.5 million UK online clients taking a trip to Spain in the next three years he thinks the “market potential is huge”.
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