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Green brochure trial will be extended, says BP Travel Marketing

A scheme to reduce brochure wastage across travel agencies is set to continue for another three months following a trial of 100 agencies and 25 operators.


BP Travel Marketing Services announced the scheme in Travel Weekly in September after agents complained they received too many ­brochures from operators and have to dump or recycle them. The scheme makes agents responsible for ordering brochures and managing their stock.


BP ­audited 50 of the 100 independent agents in November to see if they were managing their stock correctly and found that although many were using the scheme, 18% hadn’t ordered at all.


The company will introduce a weekly checklist so branches can keep up to date with the stock they have.


BP managing director Paul Markland said: “Some of the agents have been brilliant and have seen a real reduction.”

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