Keycamp is to offer holidays in Florida for the first time for 2008 while introducing exclusive “tree house” accommodation in France.

The operator, which is also launching adventure holidays in a tie-up with sister company PGL, said the products could help shake off perceptions of Keycamp as a camping-only brand and open up new growth areas.

Managing director Robin Parry said: “This will all help with the perception issue. We are doing Florida to start with but it could be a gateway to other parts of the US.”

In Florida, Keycamp has teamed up with campsite operator Koa to offer cabins, lodges and motorhomes in Kissimee, St Petersburg, Naples and Key West. Motorhomes start at £115 per night.

The operator is offering flights and car hire as well as accommodation for flexible durations.