The agency plans to expand the website, which currently features ski information and holidays from a range of tour operators including small specialist operators. It also plans to make “substantial investment” in promotional programmes in the coming months.
Ski Solutions will continue to operate its own website.
Ski Solutions director Lizzie Norton said: “This purchase vastly increases the presence of the Ski Solutions group as a key ski holiday distributor. We now have complete control over all aspects of the site and it allows us to develop the online product for ifyouski.com’s expanding customer base.”