Thomson targets families in ad campaign

Thomson is to target families through a press and radio advertising campaign for the new year.

Adverts will focus on Thomson’s core destinations and holiday packages. The emphasis will be on families, as the company is offering guaranteed free child places during school holidays and savings of up to £250 per booking.

Marketing manager Simon Aldridge said: “This year we are going to launch our campaign with emphasis on great prices. Families, couples – everyone will be benefit from the fantastic savings on our core products.”

The ads will continue to use illustrations by New York graphic artist Laurie Rosenwald along with the Thomson logo ‘don’t just travel, travel with a smile’.

Thomson will also be driving the cruise market by promoting not only Thomson Cruise but also product from Norwegian Cruise Line, Princess, Cunard, P&O and Ocean Village which will all be on sale through its shops. 

Regional airports and the Jamaican and Egypt tourist boards will similarly benefit from press and radio advertising.

Meanwhile, Thomson is planning to improve its long-haul offering by offering in-flight meals at no extra charge. New meals for 2008 will be created by celebrity chef Aldo Zilli.

Puerto Vallarta in Mexico will be a new destination for summer 2008 and Boavista in the Cape Verde Islands will be introduced for winter 2008/09.

Florida attraction tickets go on sale at discounted prices in the first two weeks of January, with the Florida programme starting on 14 March.

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