Thomas Cook is targeting the family market and travellers who want an “authentic” holiday experience in two new brochures.
Thomas Cook Families, the first brochure dedicated entirely to this market, includes 27 of the most popular family destinations and goes on sale December 20.
Director of product Tony Hopkins said: “The Thomas Cook product range has always had a strong appeal among families. With this launch we’re providing agents with dedicated product they can sell with confidence to any customer looking for a sand and sea break with kids.”
Thomas Cook Local Flavours, which goes on sale 20 December, offers small intimate hotels and apartments in 36 destinations. Catering for customers who want to experience local culture, most are family run and located away from busy tourist spots.
Hopkins said: “Local Flavours is designed for people who appreciate the security that comes from travelling on a package holiday but want to get out and explore beyond their hotel.
“While this product is most likely to appeal to adults, our research tells us it’s going to have a particular appeal to holidaymakers whose children have grown up and left home thanks to its accommodation and destination mix. Given the growth of this segment of the population, we wanted to arm agents with the tools they need to sell to this lucrative market.”