VisitBritain has today launched a new campaign promoting cultural experiences in England.

The Culture08 scheme showcases cultural attractions, destinations and events taking place in England during the year and is being targeted at British tourists taking a domestic break.

It will now run for the entire year at a cost of £250,000.

VisitBritain England marketing general manager Laurence Bresh said: “From world-renowned museums and galleries, arts festivals and music events to theatre and performance, innovative architecture and different communities, England has one of the most vibrant and diverse cultural scenes in the world.

“This is our opportunity to shine the spotlight on the wealth of exciting events that are taking place throughout England throughout the year.

“We want to encourage our visitors to create their own cultural calendar of events, exhibitions, shows and scenes, and get out and about enjoying short breaks in their own country.”