Kuoni UK has announced a major restructure creating two new divisions – the commercial division and the sales division.

The commercial division, under the direction of Joanna Edmunds who has been appointed as commercial director will take full responsibility for product, marketing and e-business.

The sales division will encompass Kuoni’s call centre, agency sales channel and retail,  under sales director Manuel Mascarenhas.

Kuoni Travel  managing director Nick Hughes said: “When I was appointed as managin director in July 2007, it was with the remit to reinvigorate Kuoni’s business and positioning in the UK.

“Following extensive customer research and based on an indepth business plan, our vision is to become the UK’s leading provider of upmarket, tailor made holidays.

“This new structure will ensure complete integration of product and marketing. It will also create an effective sales division, which we believe will be able to serve our

agents and customers needs in the most efficient and targeted way.”