Mathew Prior has been appointed managing director of TUI Travel’s new Mountain Activity Group.
The former First Choice portfolio managing director of the activity holidays sector takes the new role following last year’s merger of First Choice Holidays and TUI Tourism.
He will have responsibility for Crystal Ski, Thomson Ski and First Choice Ski as well as specialist operator FlexiSki. Hotels operated under the Paladian and Luxury Mountain Hotels group will also report into him.
Prior said: “I am delighted to take up this new role. This group will form the UK’s leading collection of ski businesses and is well placed to play a significant role in the development of the UK ski market.”